Branding of clothing may also deter people from fully wearing what they want to for example a high street shop aimed at middle aged women stocks a variety of loosely fitting tops so perhaps their target audience feel they should wear this and they should, if they want to. However middle aged women shouldn’t feel deterred from walking into a shop aimed at teenagers. Instead of a TV fashionista completely shunning a woman for choosing a mid-thigh dress as her favourite outfit, she should be encouraged to completely express herself and want to wear more flattering clothing and know what suits her. There needs to be a balance with helping people find their own style, and completely changing what they currently like wearing. It is additionally dangerous to put down the style choices of women in the media for example the backlash against celebrities in the tabloids.
Style choices are the same as interior design decisions: you wouldn’t tell someone that you don’t like the fluorescent green paint in the bathroom, nor comment on their choice of minimalism in the lounge but one is perfectly fine with commenting that their dad shouldn’t wear a bright green and purple striped shirt with khaki trousers. One is more inclined to remark on someone’s choice of ‘minimalist’ clothing behind their back and whether or not it is the most flattering for their body shape but this is none of anyone’s business.