“Apple Watch represents a new chapter in the relationship people have with technology.”
We have all seen how watches have gone from being a simple functioning product that tells you the time to a more technological device to a fashion accessory worn by millions of people around the world and just when you thought it couldn’t possibly get any fancier than that Apple present us with the Apple Watch.
The Apple Watch isn’t just your regular watch that you buy and look at for the time, which is what the concept of a watch is, or rather was. Apple have understood that the watch is now something of a fashion statement, with many fashion blog pictures featuring designer watches such as Michael Kors and Marc Jacobs and so have created a watch that can be personalised by you for your fashion and technology needs.
By giving customers the chance to choose the design of the watch Apple understand that people buy watches that fulfil their personal taste. It is not the same as an iPhone or Mac in which you have limited variety in colour etc; a watch is much more personal than this. So whether it be a leather or a stainless steel strap, a smaller size or a bigger size, a silver colour or rose gold colour, Apple made sure that there is an Apple Watch for everyone.
With retina display for the perfect looking experience and starting with 3 different collections; watch, watch sport and watch edition, you are able to choose your strap (which are also changeable), the finish and also choose from numerous faces which can be customised. Even though there are different straps and some are more casual than others, there is still something very sleek and sophisticated about the Apple Watch. It oozes maturity and the different functions of the watch also confirm this.
Now we all know that the main concept of a wristwatch is to tell the time and technology has allowed for the Apple Watch to not only tell you the time, but also adjust the time should you travel to a different time zone…now that is what I call a watch! This may not be a big deal to some, however this further confirms just how the development of technology allows for useful changes in products that we use in our day to day lives.
The Apple Watch is linked to your iPhone, and this makes sense as they are to work together to give you the best out of both products. The Apple Watch can be used for everyday apps that we use on our iPhones such as the weather app, reading and responding to messages and emails, and making calls. What is great about the Watch is that there is no need to dig deep into your pocket for your phone just to read a message on a packed train, or struggle to find your phone in your handbag as you run for the bus to text your friends that you are going to be late. It is all about convenience and living in such a fast paced world it makes sense to utilise this to the fullest.
It is also great for people who are interested in their health as it has many functions related to fitness. The watch has a pulse rate monitor along with fitness apps, which can assist in fitness goals or just an interest you may have.
Being innovative and remaining contemporary means that you need to keep up with the times and this can be difficult as technology is constantly improving and growing and so hats off to Apple! A perfect example of a futuristic, creative and downright cool product.
For further information go to www.apple.com/watch.